VOLTEGRO Academy

Building the Capability to Compete Globally

At VOLTEGRO Academy, we do not just teach export. We transform how businesses and professionals think, plan, and compete in international markets. Our programmes are built on the globally validated B-TEXA™ framework, integrating artificial intelligence at every stage to deliver a world-class learning experience that produces real, measurable results.

Where Knowledge Meets Global Opportunity

VOLTEGRO Academy is the training and capability-building arm of VOLTEGRO GLOBAL, designed for business owners, export professionals, entrepreneurs, and corporate teams who are serious about international growth.

Every programme we offer is built on the B-TEXA™ framework, the most comprehensive and field-validated SME export transformation methodology in the region, trusted by ITC (United Nations), USAID, GIZ, IFC, ILO, and the European Union. Our programmes do not teach theory. They build the specific skills, strategic thinking, and practical tools that participants can apply immediately to their own businesses and export journeys.

Whether you are attending our intensive two-day Export Accelerator Programme or pursuing the comprehensive six-month Certified Global Business Transformation and Export Excellence Programme, every hour of learning is designed to move you closer to international market success.

Why VOLTEGRO Academy

Built on a Globally Validated Framework

Every programme is anchored in the B-TEXA™ methodology, validated through 25 years of real-world delivery and trusted by the world's leading trade development organisations

AI-Integrated Learning Throughout

We embed artificial intelligence tools across every module, from market research and competitor analysis to buyer discovery and product development, preparing participants for the future of global trade

Delivered by a World-Class Practitioner

Every programme is led by Upul Dassanayake, Sri Lanka's most internationally recognised export consultant and creator of the B-TEXA™ framework, with over 25 years of hands-on global trade experience

Practical and Immediately Applicable

Our programmes focus on real-world application, not theoretical frameworks. Every participant leaves with tools, strategies, and plans they can implement immediately

Internationally Credentialed

Our six-month programme awards a globally recognised certification, positioning graduates as world-class export business professionals

Designed for Both Aspiring and Experienced Exporters

Whether you are taking your first step into international markets or scaling an established export operation, our programmes are designed to deliver value at every stage

Our Flagship Programmes

VOLTEGRO Academy offers two flagship programmes, each designed for a different stage of the export learning journey. Both are built on the B-TEXA™ framework and both integrate artificial intelligence throughout.

Export Accelerator Programme

Powered by the B-TEXA™ Framework

2 Days

16 Hours

Intensive Workshop

A powerful, intensive two-day workshop that takes business owners and export professionals through the complete B-TEXA™ export transformation journey. Participants gain hands-on experience through overnight market research exercises, real-world case studies of successful export ventures, and practical AI tools they can apply immediately to their own businesses. Whether you are exploring your first export opportunity, entering new markets, or optimizing your existing export capabilities, the Export Accelerator Programme gives you the complete roadmap for international success in just two focused, action-packed days.

Programme Outline

Covering strategic analysis, competency assessment, value chain analysis, financial readiness, product development, and competitor intelligence.

MODULE 1.1
Strategic Analysis

  • Evaluating and streamlining strategic direction to align with export ambitions
  • Vision, Mission and Brand Direction for global markets
  • SWOT Analysis for Export readiness
  • Business Plan Development for export-focused growth

MODULE 1.2
Competency Analysis

  • Entrepreneurial Competency — decision-making, innovation, and negotiation
  • Production Competency — manufacturing standards and process improvement
  • Marketing and Sales Competency — international customer engagement
  • Informational Competency — market data collection and interpretation

MODULE 1.3
Value Chain Analysis

  • Analysing production processes to enhance efficiency
  • Building and optimising a global value chain
  • Identifying value addition and cost reduction opportunities

MODULE 1.4
Financial Analysis

  • Working capital management and the working capital cycle
  • Product costing and export pricing architecture
  • Key financial ratios for export readiness

MODULE 1.5
Product Analysis

  • Evaluating the product portfolio for export potential
  • Identifying Unique Selling Propositions (USPs)
  • Creating niche markets with niche products
  • Value addition and product differentiation strategies

MODULE 1.6
Competitor Analysis

  • Systematic review of rival brands in the target market
  • AI-assisted competitor intelligence framework
  • Identifying competitive gaps and strategic positioning opportunities

Covering market size and growth, buyer requirements, compliance, labelling, price points, trade structures, and trade barriers.

MODULE 2.1
Market and Sales Potential

  • Assessing market size and growth potential for informed market entry decisions
  • Understanding market trends and consumer demand in target markets

MODULE 2.2
Buyer Requirements and Quality Standards

  • Understanding target customer preferences and product specifications
  • International quality standards and buyer expectations

MODULE 2.3
Compliance Requirements

  • Identifying regulatory standards for smooth market access
  • Food safety, product safety, and certification requirements

MODULE 2.4
Labelling and Packaging Requirements

  • Country-specific labelling regulations and language requirements
  • Packaging compliance standards for product safety and consumer information

MODULE 2.5
Price Points

  • Determining competitive pricing strategies for target markets
  • Understanding channel margins, tariffs, and landed cost calculations

MODULE 2.6
Trade Structures and Channels

  • Identifying distribution channels and key players in the target market
  • Understanding route-to-market options and channel selection criteria

MODULE 2.7
Trade Barriers

  • Identifying tariff and non-tariff barriers in target markets
  • Developing strategies to overcome trade barriers and leverage FTA opportunities

Covering product market matrix, market entry strategy, product positioning, marketing strategies, sales funnel, action plan, and finding export buyers.

MODULE 3.1
Product Market Matrix

  • Identifying target markets and optimal distribution channels for your product
  • Prioritising market entry sequencing for maximum impact

MODULE 3.2
Market Entry Strategy

  • Determining suitable entry strategies for foreign markets
  • Direct export, agents, distributors, online channels, and partnership models

MODULE 3.3
Product Positioning

  • Defining value proposition, USPs, and market segments for competitive advantage
  • Crafting compelling positioning statements for international audiences

MODULE 3.4
Inbound and Outbound Marketing Strategies

  • Designing comprehensive inbound and outbound marketing strategies for global markets
  • Social media, content marketing, email campaigns, and digital presence

MODULE 3.5
Sales Funnel

  • Implementing a structured sales funnel approach for international buyer conversion
  • Lead management, nurturing, and conversion strategies for export markets

MODULE 3.6
Marketing and Action Plan

  • Preparing a detailed action plan with tasks, deadlines, and KPIs
  • Strategic planning framework from vision to tactics for export market entry

MODULE 3.7
Finding Export Buyers

  • Online methods — B2B platforms, social media, website SEO, and email marketing
  • Offline methods — trade fairs, export promotion bodies, and chambers of commerce
  • AI-powered buyer discovery and outreach tools

The Export Accelerator Programme includes overnight market research exercises, real-world case studies from successful export projects, and live demonstrations of AI tools for market intelligence, competitor analysis, and buyer discovery.

Certified Global Business Transformation and Export Acceleration Programme

AI-Powered Learning. Real-World Results.

6 Months

120 Hours

72 Contact | 48 Self-Study

The most comprehensive export business transformation programme in the region. Over six months and 120 learning hours, this programme takes participants through every critical dimension of international business success, from strategic readiness and market intelligence to go-to-market execution and sustainable global growth leadership. Built on the B-TEXA™ framework and powered by artificial intelligence throughout, this programme is designed for serious business owners, export professionals, and corporate teams who want a globally recognised certification and a complete transformation of their international business capability.

Legend:

  • Existing B-TEXA™ content, enhanced and deepened
  • Newly added content, not in the 2-day programme

Programme Outline

This pillar transforms the internal foundations of a business before it steps onto the global stage. It covers strategic clarity, operational efficiency, financial readiness, product excellence, and organisational competency. All modules in this pillar are drawn from the existing B-TEXA™ Export Audit framework with significant enhancements.

MODULE 1.1
Strategic Direction and Business Planning

  • Strategic Analysis
  • Vision, Mission and Brand Direction
  • Business Plan Development
  • SWOT Analysis for Export
  • Corporate Governance for Export-Oriented Businesses
  • Change Management and Export
  • Gender-Responsive Business Planning

MODULE 1.2
Competency Assessment and Capability Building

  • Entrepreneurial Competency
  • Production Competency
  • Marketing and Sales Competency
  • Informational Competency
  • Digital Literacy for Cross-Cultural Communication and Business Etiquette
  • Women and Youth in Export Leadership

MODULE 1.3
Value Chain Analysis and Operational Excellence

  • Porter’s Value Chain Framework
  • Global Value Chain Integration
  • Production Process Optimisation
  • Sustainable Supply Chain Management
  • Responsible Sourcing and Ethical Trade
  • Climate Risk and Supply Chain Resilience

MODULE 1.4
Financial Readiness, Export Pricing and Trade Finance

  • Working Capital Management
  • Export Pricing Architecture
  • Key Financial Ratios
  • Trade Finance Instruments
  • Export Financing and Working Capital Solutions
  • Foreign Exchange Risk Management
  • Financial Inclusion and MSME Financing

MODULE 1.5
Product Development, Innovation and Branding

  • Product Analysis and USP Development
  • Value Addition and Product Diversification
  • Brand Identity Development
  • Export-Calibrated Packaging
  • Sustainable and Eco-Friendly Product Development
  • Product Certification Strategy
  • AI-Assisted Product Innovation
  • Geographic Indication and Heritage Product Positioning

MODULE 1.6
Competitor Intelligence and Market Positioning

  • Competitor Analysis Framework
  • Competitive Advantage Development
  • AI-Powered Competitor Intelligence
  • Blue Ocean Strategy for Exporters

This pillar equips participants with the market intelligence, research frameworks, and analytical tools needed to identify, evaluate, and select the right international markets for their products.

MODULE 2.1
Target Market Research and Intelligence

  • Target Market Analysis Framework
  • Market Size, Growth and Trends
  • Buyer Requirements and Quality Standards
  • Trade Structures and Distribution Channels
  • Price Point Analysis
  • Trade Barriers and Preferential Trade Agreements
  • HS Codes, GTIN, and Trade Classification
  • AI-Powered Market Research Tools
  • Emerging Market and South-South Trade Opportunities
  • Consumer Megatrend Analysis

MODULE 2.2
Compliance, Regulatory Standards and Certifications

  • Compliance Requirements by Market
  • Labelling and Packaging Compliance
  • Food Safety and Quality Certifications
  • EU Green Deal and Sustainability Trade Regulations
  • Social Compliance and Labour Standards
  • Data Privacy and Digital Trade Compliance
  • Sanitary and Phytosanitary Measures

MODULE 2.3
Export Operations and Trade Documentation

  • Incoterms 2020
  • Export Documentation Requirements
  • Customs Procedures and Export Facilitation
  • Logistics, Freight and Cold Chain Management
  • Export Insurance and Risk Management

This pillar equips participants to design and execute a comprehensive go-to-market strategy for their chosen international market, covering all dimensions of the B-TEXA™ methodology with critical new additions.

MODULE 3.1
Go-to-Market Strategy and Market Entry Planning

  • Product Market Matrix
  • Market Entry Strategy
  • Product Positioning and USP Communication
  • Sales Funnel Design and Lead Management
  • Marketing and Action Plan with KPIs
  • E-Commerce and Digital Market Entry
  • Strategic Partnerships and Joint Ventures
  • Export Consortia and Collective Export Models

MODULE 3.2
Digital Marketing and International Buyer Acquisition

  • Online Methods of Finding Buyers
  • Offline Methods of Finding Buyers
  • Social Media for Export Marketing
  • Power Words and Persuasive Export Marketing Copy
  • Sales Pitch and Rule of Three Framework
  • AI-Powered Buyer Discovery and Outreach
  • Content Marketing and Thought Leadership for Export
  • Trade Fair Strategy and ROI Maximization

MODULE 3.3
Export Pricing, Negotiation and Deal Closure

  • Export Pricing Architecture
  • Pricing for Different Markets and Channels
  • International Negotiation Skills and Tactics
  • Contract Terms and International Trade Agreements
  • Managing Buyer Relationships for Long-Term Growth

This pillar equips participants for the next decade of global trade and to align the programme with the funding priorities of major international donor agencies.

MODULE 4.1
Sustainability, Green Trade and the Circular Economy

  • Sustainable Development Goals and International Trade
  • Green Product Development and Eco-Design
  • Carbon Footprint Measurement and Reduction for Exporters
  • EU Green Deal Implications for Developing Country Exporters
  • Circular Economy Principles in Export Business
  • Green Certifications and Eco-Labels

MODULE 4.2
Gender, Social Inclusion and Inclusive Trade

  • Gender and Trade: The Business Case
  • Women-Owned Business Export Acceleration
  • Inclusive Business Models for Export
  • Youth Entrepreneurship and Export
  • Disability Inclusion in Trade and Business

MODULE 4.3
Digital Trade, E-Commerce and Technology Adoption

  • Digital Trade Fundamentals
  • E-Commerce Strategy for International Markets
  • Artificial Intelligence Applications in Export Business
  • Blockchain and Traceability in Global Trade
  • Cybersecurity for International Business
  • Technology Adoption Roadmap for SME Exporters

MODULE 4.4
Export Finance, Investment Readiness and Impact Capital

  • Impact Investment and Blended Finance for Export SMEs
  • Investor Readiness for Export Businesses
  • Export Credit and Government Support Schemes
  • Crowdfunding and Alternative Finance for Export Growth

MODULE 4.5
Export Leadership, Mindset and Personal Brand

  • Leadership for Global Business
  • Managing Across Cultures
  • Building and Managing International Partnerships
  • Personal Brand and Thought Leadership for Export Business Owners
  • Resilience and Adaptive Leadership for Global Markets

Capstone Project

Every participant completes a comprehensive Export Readiness Assessment and Go-to-Market Plan for their own business, presented to a panel of industry experts and international buyers. This capstone project is the centrepiece of the certification and the most powerful practical outcome of the programme.

Who Should Attend

Business Owners and Entrepreneurs

Who want to take their products and services to international markets for the first time or accelerate their existing export growth

Export Managers and Trade Professionals

Who want to deepen their strategic expertise, gain a globally recognised credential, and advance their careers in international trade

Corporate Teams

Who need structured, practical export capability building that translates directly into improved international business performance

SMEs Supported by Development Organisations

Businesses participating in ITC, USAID, GIZ, IFC, or other donor-funded trade development programmes

Banking and Finance Professionals

Who work with export-oriented SME clients and need to assess and support their international trade potential

Government Trade Officers and Policy Professionals

Who design, implement, or evaluate national export development programmes and policies

Ready to Build Your Global Capability?

Choose the programme that matches your stage of the export journey and take the most important step toward international business success.

From first export to global scale, let VOLTEGRO Academy power your growth journey. Contact us today to find out which programme is right for you.